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 23 Deep was started as an official businessy-type venture in July of 2006 with nothing but a dream, a dancebelt, and a tube of chapstick. When Michel first decided to start channeling his creativity into things to sell, for some reason he started with jewelry, specifically earrings, a medium he had never worked in before. and eventually started referring to his business as Caffeine, following in the evolutionary footsteps of his various other creative ventures. Caffeine was to be the kitsch, wares, and wearable product line spin off of Neural Caffeine, his idea fostering, thought consumption, and ...Expand text.
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