| Now that you have a well established presence on the Internet you will need to compliment it with offline advertising. Online market research has shown that internet surfers are a lot more likely to make a purchase from you if they have heard of you somewhere besides the Internet. Offline advertising makes your online advertising seem more real. The important thing is to keep it simple and to keep it consistent. Start by adding your Artopium profile URL to CD inlay cards or band flyers or have it as an addition to your normal contact info on your business card. |
Continue to the next section: Summary.