Using Keywords
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Artopium helps to promote artists in part through Artopium's Roving FestivalHave you wondered what it is that puts one artist's website above another in a search engine's search results? As you begin to promote your Artopium profie page, you may want to consider how the search engines will view and display your information. Of course, the key to understanding which words to use has already been thought out for you through the concept of keywords!

All search engines use keywords (the words you type in to do a search) to find and display search results. The number of times these words appear in the text of your profile page is one of the determining factors in how high your page will appear in those search results. How close certain keywords appear together in a sentence or paragraph is called "keyword density". For instance, suppose you find that you want to use the keywords "improv", "jazz-fusion", "upbeat", and "trumpet". The sentence: "An improv, jazz-fusion band with an upbeat trumpet lead," would have a much higher keyword density than: "As a jazz-fusion band we have developed an upbeat sound that is highlighted by a lead trumpet and a pure improv style." Notice that in the second sentence the keywords are farther apart than the first and thus has a lower keyword density. You should strive for as high a keyword density as possible.

Be aware though that search engines also look for fraudulent or spam type pages and excludes those pages from ever appearing on their engine again. Things that search engines look for include keywords that are repeated more than 6 or 7 times, keywords thatArtopium helps to promote artists in part through Artopium's Roving Festival are repeated with no other words between them (e.g. music, music, music), invisible text (i.e. text that is the same color as the background of the page), or an excessive number of links and/or pictures.

When choosing the keywords you will be using, try to stay away from keywords that are general, broad or ambiguous such as "music", "art", "band", "album", etc. as these words are so popular that to try to compete with the millions of other websites that use them would either take lots of money or be completely fruitless. Don't get me wrong, using them will not hurt your ranking either. Just be sure that the words you really want to use appear more often and higher up on (closer to the top of) your Artopium profile.

Some good keywords to use are words that closely describe your work, that are unique yet not too unused or unpopular. For example, if you are a rock band from Seattle that is just starting to play out, try to stay away from the words "rock and roll", "music", or "brand new". Do use the words "Seattle", "loud and heavy", "unsigned", "underground", names of other bands that are similar in style to your music, etc. A good rule of thumb is: if you think that a Artopium helps to promote artists in part through Artopium's Roving Festivalword or combination of words describes a thousand different bands, try to find words that describe only a hundred. Specifying your region or locale is very good as it helps narrow down search results. Stay away from word combinations you think no one will use for a search.

The best method for finding good keywords is to do a search yourself using the keywords that you think others will use to find your page, and see what type of sites come up. If the sites that come up are similar to your work, then those are good keywords. Take the time to look at the pages that come up in those results and see how the authors of that site used the keywords on their pages. This will help give you an idea of how they appeared at the top of the results. You can then use this information to place your keywords in a similar way on your page.

For more information about keywords and how they are used, please visit the following links to other useful sites that I have found on the Web. Each link opens in a new window.

How to write keyword-rich pages
An article found at the website

Website Optimization
An article from giving helpful advice for keyword usage and web page refinement.

Continue to the next section: Submit Your URL to the Search Engines & Directories.

Table of Contents

  1. Getting Started: An Introduction
  2. You'll Do a Little Bit of Work
  3. Getting to Know Your Audience
  4. Protecting the Value of Your Work
  5. Understanding & Using Keywords
  6. Submit Your URL to the Search Engines & Directories
  7. Getting to Know Pay Per Click Advertising
  8. How to Increase Your Link Popularity
  9. Using the Peer to Peer Networks to Your Advantage
  10. Eliciting the Help of Friends & Family
  11. Using Offline Advertising to Compliment Your Online Efforts
  12. Summary