| Have you wondered what it is that puts one artist's website above another in a search engine's search results? As you begin to promote your Artopium profie page, you may want to consider how the search engines will view and display your information. Of course, the key to understanding which words to use has already been thought out for you through the concept of keywords! |
All search engines use keywords (the words you type in to do a search) to find and display search results. The number of times these words appear in the text of your profile page is one of the determining factors in how high your page will appear in those search results. How close certain keywords appear together in a sentence or paragraph is called "keyword density". For instance, suppose you find that you want to use the keywords "improv", "jazz-fusion", "upbeat", and "trumpet". The sentence: "An improv, jazz-fusion band with an upbeat trumpet lead," would have a much higher keyword density than: "As a jazz-fusion band we have developed an upbeat sound that is highlighted by a lead trumpet and a pure improv style." Notice that in the second sentence the keywords are farther apart than the first and thus has a lower keyword density. You should strive for as high a keyword density as possible.
Be aware though that search engines also look for fraudulent or spam type pages and excludes those pages from ever appearing on their engine again. Things that search engines look for include keywords that are repeated more than 6 or 7 times, keywords that are repeated with no other words between them (e.g. music, music, music), invisible text (i.e. text that is the same color as the background of the page), or an excessive number of links and/or pictures.
Some good keywords to use are words that closely describe your work, that are unique yet not too unused or unpopular. For example, if you are a rock band from Seattle that is just starting to play out, try to stay away from the words "rock and roll", "music", or "brand new". Do use the words "Seattle", "loud and heavy", "unsigned", "underground", names of other bands that are similar in style to your music, etc. A good rule of thumb is: if you think that a word or combination of words describes a thousand different bands, try to find words that describe only a hundred. Specifying your region or locale is very good as it helps narrow down search results. Stay away from word combinations you think no one will use for a search.